Picture a brand that you can find pretty much anywhere. At your local store, at that big high-end mall, at your favorite supermarket. A brand that has been part of at least a dozen of your best and fun moments for sure. A brand that everyone has at home, even if they don’t know it. And here lies the problem.
With a history spanning 55 years and with over 2 thousand collaborators, MOR is the leading Brazilian company within the home, camping and leisure segments. Boasting an annual revenue of R$1.1 billion, its products are present not only in Brazil but in a dozen of other strategic markets, such as USA and Latin America.
People just didn’t recall them. Until we came along.
Having such a beautiful history and a strong core, we’re really proud to have partnered with Mor’s marketing team on this journey to write the company’s next chapters, introducing the brand to the new age and setting it up for the future to come.
And just so we’re clear, here’s the major challenges we were given:
Increase brand’s perception
Drive audience growth while creating a brand community
Design an editorial project, turning Mor into a content-driven brand and increasing its digital presence
INCREASE THE DIGITAL SHARE ON COMPANY’S OVERALL SALES
Here’s what we did:
Redesigned brand ID
New art direction and brand experience throughout
Conceived and developed a new content-based official website, providing the audience with an updated UI / UX experience
Structured a new editorial project to feed the brand’s channels
Content production, all produced in-house
Partnered with influential digital personalities, bringing them to the brand’s everyday narrative
For two years, we set the path behind MOR’s communication strategy, while managing the brand’s digital channels, its ever-growing community, and transforming the culture of the company so they would be able to maintain the brand experience by themselves in the future.
As a result, you’ll be amazed to find out everything that we achieved in such a short time:
Between ’18 & ’19, our first year of partnership with MOR, the brand’s audience increased 150%.
The community’s interaction across the brand’s channels increased 730%.
IN 2019 ALONE, NEARLY 50% OF SALES AT MOR ONLINE STORE WERE DIRECTLY GENERATED FROM THE BRAND’S SOCIAL CHANNELS.