WE ENTER THE ROOM. GRAB A SEAT AT THE TABLE, A CUP OF COFFEE, AND THERE COMES THE BRIEFING:
"we need a new website"
cool. why do you need it? what do you want from it? how do you picture this website?
we go deep in order to fully understand the real meaning behind that very first (and in fact quite simple) sentence.
on the way back, this is all we hear in our minds: it's not really a new website they need.
THIS IS ABOUT A NEW CULTURE. IT'S ABOUT ENCOURAGING THE PEOPLE TO REALIZE THEIR STRENGTH.
melissa is the biggest brazilian love brand within the footwear and accessories segment. it is present in over 100 countries across the globe, and plays a leading role in grendene group’s annual net revenue of r$2.1 billion.
SINCE 1979, MELISSA HAS BUILT A WORLDWIDE REPUTATION FOR BREAKING NEW GROUNDS AND PUSHING FORWARD THE WORLDS OF FASHION AND DESIGN. YOU MIGHT RECALL THEIR FLAGSHIPS SITUATED IN SOME OF THE WORLD'S MOST ICONIC LOCATIONS, such as NEW YORK'S SOHO, LONDON'S COVENT GARDEN, AND SAO PAULOS' OSCAR FREIRE; OR THEIR COLLABS WITH THE LIKES OF KARL LAGERFELD, VIVIENNE WESTWOOD, ZAHA HADID, AND JEREMY SCOTT.
THE ISSUE WAS THAT NONE OF THESE STORIES, NONE OF THESE HIGHLY AND MUCH APPRECIATED VALUES, WERE REALLY PERCEIVED IN THE BRAND'S DIGITAL EXPERIENCE AND COMMUNICATION.
and here lied the real challenge.
And don't get us wrong: we did conceive, design, and develop a new website for Melissa. We just took the opportunity to go much further, provoking a deep change in the brand's culture in such a smooth and strategic way that nobody really saw it happening. They just felt it. And smiled.
IN THREE YEARS, WE TRIPLED MELISSA’S INSTAGRAM AUDIENCE REACHING OVER 4 MILLION FOLLOWERS. ON FACEBOOK, WE TOOK THAT AUDIENCE TO MORE THAN 6 MILLION PEOPLE – AND WE'RE TALKING ABOUT ORGANIC STRATEGIES AND RESULTS HERE.
during this time, melissa’s website reached over 20 million organic visits and 60 million page views, generating more than 8 million sessions to the brand's online store.
in the first quarter of 2021 alone, instagram's organic reach saw an increase of 64% in comparison to the previous year, while the average impression rate grew 65%.
NOW, MORE 900 MILLION PEOPLE FROM OVER 5 THOUSAND CITIES ACROSS THE WORLD ARE IMPACTED AND CONNECT WITH THE BRAND ON A DAILY BASIS.
during four and a half years, we helped melissa continue to break new grounds – like being facebook's most relevant page in all latin america.
we helped increase the brand’s perception as never before.
we drove audience growth to new levels.
WE SET AN ENTIRE NEW RELATION WITH THE BRAND'S COMMUNITY, TAKING ENGAGEMENT RATES UP THE ROOF AND DRIVING SALES.
WE HELPED REDEFINE THE BRAND'S COMMUNICATION, CULTURE AND IDENTITY, TURNING MELISSA INTO ONE OF THE MOST RELEVANT COMMUNITY AND CONTENT-DRIVEN BRANDS.
ABOVE ALL, WE HELPED MELISSA TELL THE MOST EXCITING STORIES IN THE MOST COMPELLING AND ENGAGING WAY.