transa

A driven by community+content+channels company. Provoking meaningful changes for ambitious organizations in BR, USA, UK, EU & ASIA. Encouraging people and brands to catalyze their strengths.

A mix of colors, inspirations, and ways to say hello

Melissa Hello Kitty

Two stories come together.

Creating brand-new ways to say hello.

Hello Kitty is the manga design of a British girl who helped make the kawaii esthetic a global phenomenon – kawaii being a style that takes cuteness to a new level using touches of Japanese attitude and culture.

With its simple yet memorable details, Hello Kitty took the world by storm.

It's almost like a characterization of someone who never existed, but was with us all along.

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A symbol that screams pop.

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Around for over 40 years, it has circled the globe and connected people from all over. Otakus, fans, and cosplayers that started appearing in Japan and haven't stopped showing up ever since.

Now the beloved character comes to Melissa, in a collection that's much more than just "cute". It translates a culture that has interwoven concepts, generations, and even styles.

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Say hello to our newest friends.

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